--- title: James O'Loughlin summary: " James O’Loughlin is the co-founder of GEOGrow — the first platform built for **Generative Engine Optimization (GEO)** — helping brands convert AI visibility into measurable leads and sales through strategy, optimization, and content. James began his digital career in **SEO back in 2000**, guiding countless companies through the earliest waves of search innovation. A lifelong early adopter, he also **mined Bitcoin in 2011** — long before mainstream awareness — and sees GEO as that same kind of once-in-a-generation transformation. As co-founder of **Pixaura Digital**, James continues to merge analytics, creativity, and technology to help organizations grow smarter in the age of AI. When he’s not exploring the next digital frontier, you’ll find him **running or cycling** — often finding his best ideas out on the trail. He lives in **Cincinnati, Ohio** with his family and mascot cat, **Pixie**. Authored Posts